A postcard from London Fashion Week

tommy ton

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The London Fashion Week is over and it’s time for a roundup :) You will be seeing more trend analysis and how-to-wear very shortly, but today I wanted to quickly sum up the main trends:

1. Pink was absolutely everywhere. Pale pastel pink to hot fuchsias, catwalks couldn’t be any sweeter. My favourites? Preen and Burberry!

2. No more platforms, ladies! Thin soles are back and with them, pointy toes.

3. Eating. Publicly starving yourself is over even in the fashion world. If L’wren Scott can have bacon baps backstage, you can have one too!

4. Fashion’s love for transparent has been seen in perspex handbags last season, but this time we go all the way: inserts, skirts, coats…

5. Checks: black and white, Scottish, colorful – you name it!

Today, some photos from the street :) Check back for reports from catwalk!

Love xx

Elena Perminova lfw 2014 streetstyle london fashion week 2014 street style london fashion week street style London Street Style Spring 2014 Jordan Dunn sartorialist street style at london fashion week street style flw street style london fashion week street style somerset house lfw streetstyle at lfw streetstyle lfw 2014 tommy ton

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Photos: The Sartorialist, Tommy Ton, Pinterest
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Exciting news :) The Modern Cool and Slinks have a fantastic giveaway for you :)

We are giving away a Slinks starter kit worth £65.00!!!

The Modern Cool and Slinks giveaway

You will get your first Slinks leather base in a colour and size of your choice, “Miss T” upper to match your base and a beautiful silk bag for them.

To enter the competition, simply LIKE The Modern Cool facebook page, LIKE the Slinks facebook page and share this photo!

You can find Slinks facebook page here: http://www.facebook.com/Slinks.design

and The Modern Cool page here: http://www.facebook.com/TheModernCool

For more information about the kit click here


Love xx
Magdalena and Jane

ps. Read more about my visit to Slinks studio here

The Modern Cool and Slinks 4

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My day at Slinks!

The Modern Cool and Slinks 4

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Last week I had a pleasure to spend a day at one of the coolest fashion start-ups in London :) The idea behind Slinks is super clever: the upper part of the sandal is interchangeable, so you can mix and match soles and uppers as much as you want! So potentially you can have even 10 pairs of shoes with only one sole – which of course means that you can take all the shoes you want for holiday, for example, still taking up space of only one pair in the luggage. What’s not to love?

Have a look at my day with Jane in the sunny Islington :)

at-work-on-table jane

Q: Jane, how did you come up with the idea for Slinks?

A: It was one summer where I have gone to a lot of weddings. You know how it is – new shoes, new dress every time. By the time you have gone to hen weekends… and you haven’t even gotten the gift yet… I thought – there must be a better way to do this! There must be a way to wear the same pair of shoes, just change the top of them. And that’s how the idea of Slinks was born.

Q: Tell me about the beginnings of your business

A: I started working on the idea in the evenings and in the weekends. I started by cutting up old sandals and just trying to work out technically how this could work – have an interchangeable top, and yet still have a good quality and beautiful sandal. As the idea grew, I made a big decision to leave my full time job to concentrate on developing the business. I have started to win some awards and I have even gone on Dragon’s Den! There were many difficult moments too – but I persisted and today Slinks is going international.

Q: What is your next challenge for Slinks?

A: We get orders from 35 different countries so the next challenge is to establish that international presence. We are developing new products too – now you can get flat and wedge soles, but very soon we will expand to heels too!

Q: What advice would you give to young fashion entrepreneurs?

A: The number on advice is that you must do it because you love it, you enjoy doing what you are doing. You have to remember that for every Dolce & Gabbana on the market, there is a lot of designers who have not succeeded – if you don’t love what you are doing, you won’t have the strength to persist through the difficult moments. Your business will become your life – especially on the beginning – so you must be passionate about it. Listen to advice, ask for help. Be good to people and the goodness will come back to you when you most need it.

The Modern Cool and Slinks The Modern Cool and Slinks 2 The Modern Cool and Slinks 3The Modern Cool and Slinks 5 The Modern Cool and Slinks 6 The Modern Cool and Slinks 7 The Modern Cool and Slinks 8 The Modern Cool and Slinks 9 The Modern Cool and Slinks 10



Don’t miss out on a chance to WIN a beautiful set of Slinks!!

Competition opens on 15/09/2013
Simply go to our Facebook page and follow instructions

Good luck!!

Love xx
Magdalena and Jane

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Magdalena and Jane

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Best picks from Zara Fall 2013 collection

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Hi guys!

I have finally had a chance to look at the new collection in Zara and I have to say there are so many lovely items that we will be definitely seeing a lot on the streets this fall. I particularly liked their knits variety and lots of printed pants to choose from too.

Today, my top 5 picks when it comes to accessorizing – bound to be noticed :)

best picks zara fall 2013

Are you going to get something too this season? What is your favourite item?

Love xx

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Make up trends: Purple lips

purple lips

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I’ve been observing this trend for a couple of weeks now and I can see it more and more on the streets – purple is a great colour for summer-to-fall looks transition and it’s very east to incorporate into a variety looks for all occasions.

From delicate, pale lilacs to rich purples, this make up trend promises playful colour games. Wear lilacs with summer maxis and dare to wear bright purple with your leather jacket.

Good news: berry-based shades (as opposed to, for example, tomato reds and oranges) suit every skin tone and hair colour so everyone can have a go!

cold purple make up

dark purple lips

guerlain purple lips

lilac lips

pale lilac lips

purple lips make up trend

purple lips make up

purple lips trend 2

summer purple lips

purple lips 2013

up the amp make up

winter berry lips

Here some of my suggestions for lipglosses and lippies:

purple lipglosses

Clockwise: Lancome Prune Elixir, Bobbi Brown Lilac Sugar, Illamasqua Fierce, Revlon Lilac Pastelle

purple lipsticks

Clockwise: Maybelline Color Whisper Oh La Lilac, MAC Heroine, L’Oreal Caresse Tempting Lilac, MAC Up The Amp

Which shade are you going to try?

Love xx

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purple lips trend

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Alexander Wang Super-Secret Event

On 13th July Alexander Wang was to hold a mysterious event in NYC. One thing is sure – it was VERY special. Have a look what happened…

From my part I will just say: no comment…

What do you think about this?

Love xx

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Plastic fantastic

perpex clutch

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You may have seen perspex handbags on catwalks few months ago already, but the trend hasn’t quite hit the streets until now, when summer is finally here :) It’s time to finally take them out (hooray!) – or snap one up on sale  - so today few tips how to wear perspex.

hermes perpex clutch

Styling tip 1: Less is more.

No matter how much of just about everything we have in our handbags (and I’m definitely one of those people who are always surprised at just how heavy their handbag can get), minimal is the way to go with the perspex bag. Phone, keys – reduced to minimum! – thin wallet, lip gloss, sunnies. That’s all!

perpex accessories trend

Styling tip 2: Clean check

Remember everything is on show: clean your phone screen, check if wallet hasn’t any dirty scratches, lip gloss container isn’t sticky – it will leave nasty marks inside your bag – and everybody will see that…

clear plastic clutch

Styling tip 3: Your nails

Your manicure will be clearly visible on a plain background of a clear plastic. Make sure it’s tidy!

perpex clutches

Styling tip 4: DIY

Need a bit of colour? Slide in a piece of cardboard in the colour that you need to the back of the clutch – you can get some in craft or even school supply stores. Just make sure it’s neatly cut to size, and voilà! A “new” clutch.

Charlotte Olympia Pandora Perspex ClutchStyling tip 5: Experiment

Perspex handbags and accessories are there to make a statement so don’t hesitate to clash colours, match them with patterns and generally go bold!

Back Color Neon Plastic Folded Handbag Clutch neon perspex clutchchanel perspex handbag lucite clutch trend lucite clutch Maison Martin Margiela SS 2011 perspex accessories perspex clutch maison martin margiela perspex clutch outfit perspex handbag

Have you got yours ready? :)

Love xx

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Valentino Spring 2013 Simone Rocha Trapped Lace bag prada 2013

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Summer inspiration: statement earrings

statement earrings trend 2013

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One of the biggest fashion comebacks in the recent months has been statement jewellery: necklaces this spring, earrings this summer and we are bound to see some statement rings this autumn too. But while rings maybe easier to pull off, how do you wear a statement earring?

With red/coral/pink lips for maximum effect:

cuff earrings statement earrings make up statement earrings outfit statement earrings

With denim shirt for everyday cool:

statement earring and denim statement earrings and denim shirt

chandelier earrings trend

With lace for baroque beauty:

chandelier earrings statement erarrings and lace

With summer whites to give a pop of colour:

chandelier earrings and denim statement earrings and summer white SONY DSC statement earrings trend

On the runway…

Alberta Ferretti

alberta ferretti





Oscar de la Renta

oscar de la renta

And the king of statement earrings – Dolce & Gabbana:

dolce gabbana chandelier earrings dolce gabbana earrings dolce gabbana statement earrigns dolce gabbana dolcegabbana

Love xx

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chandelier earrings style

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